We will be particularly careful with regard to advertising and media which are widely accessible to children. Educate yourself and your staff by providing media literacy opportunities. Fight the concentration of media ownership by sponsoring or creating alternative media vehicles at every opportunity. This is the new credit reports and scores Lexington frontier that has barely been explored. Its the idea that advertising, in and of itself, can be a socially positive event. It starts with credit reports and scores Lexington the premise that advertising persuades. And, therefore, that it can be used to persuade society and the people therein, to credit reports and scores Lexington do healthy, peaceful, sustainable, humane and decent things. It believes that advertising which promotes positive attitudes and behaviors creates a net-positive community dividend. report free credit Just as surely as locating credit reports and scores Lexington a plant in the inner city, or reducing packaging, or creating a family-friendly workplace or providing a living wage.
It moves advertising from something which can help a common good enterprise achieve its mission, to something which is part of the mission. The difficult part is defining and deciding what is really a meaningful message, and by whose standard. And, having done that, connecting that message to the brand, since the advertising must still deliver some sort of return on the advertisers investment. It can be done, and a few enlightened advertisers are already doing it. online free credit score
For example:
- A progressive long distance company uses its advertising as a bully pulpit for influencing key legislation. A clothing company uses its ads as a forum for disenfranchised youth to tell adults how theyd like to change the world.
A healthcare system sponsors radio ads which quietly suggest personal actions we can all take to reduce violence, isolation and anger in our community. A condom company depicts men and women as credit reports and scores Lexington erotic partners, going against the macho-male-as-conqueror norm.
A state health agency runs ads in inner city media, making heroes of everyday peacemakers.
A toy credit reports and scores Lexington store offers to buy credit reports and scores Lexington back toy weapons from credit reports and scores Lexington children.
It combines the best of the other dimensions and takes the advertiser to a new level. Reaching for the Higher Ground To advertise on higher ground is really quite simple.
You have to believe that if advertising can credit reports and scores Lexington make people buy junk they dont need, it can also make them buy ideas we all need.
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